Partners led a full website redesign , focusing on simplicity, education, and user experience.

• Added clear navigation for Plants, Garden Supplies, Lawn Care, and Bulk Soils , making it easy for visitors to explore by need or season.
• Integrated location-based SEO and search optimization for “plants near me,” “garden centers Baton Rouge,” and “family garden ideas.”
• Created educational content and expert tips , guiding customers from “I have no idea where to start” to “My yard looks amazing.”
• Built a mobile-first layout highlighting seasonal promotions, store events, and expert Q&A — positioning Clegg’s as the friendly neighborhood garden coach

Clegg’s thrives on seasonality — and Partners turned that natural rhythm into a year-round content engine.

• Social Media Campaigns: Vibrant visuals and quick how-to reels introduced seasonal color, easy starter plants, and sta ff advice for “new gardeners.”
• Email Marketing: Timely “What to plant this weekend” guides and exclusive seasonal coupons for mulch, soils, or hanging baskets kept customers returning.
• Digital Ads: Targeted campaigns reached young to middle-aged homeowners in Baton Rouge and surrounding parishes, particularly those showing interest in DIY, landscaping, or home improvement.
• Seasonal Brand Messaging: “Bring Your Yard to Life,” “Start Fresh This Spring,” and “Let’s Grow Something Beautiful” became recurring calls-to-action across media. Each campaign was designed not only to sell plants — but to inspire con fi dence and make Clegg’s a trusted partner for anyone looking to bring beauty to their home.

To strengthen local presence, Partners Marketing Agency expanded beyond digital to develop traditional broadcast strategies that connected with the community’s personality and humor.

• TV & Radio Campaigns: The agency produced light-hearted, memorable radio spots on ESPN’s After Further Review with Matt Moscona , blending Clegg’s expertise with Moscona’s signature personality — an unlikely but engaging partnership that humanized the brand and expanded awareness among local sports audiences.
• The creative leaned on humor and local charm: “Even if you don’t know a petunia from a palm tree — Clegg’s has your back.”
• Broadcast-to-Digital Bridge: Each spot directed listeners to seasonal promotions on the website, reinforcing cross-channel consistency and measurable conversion tracking.

Partners helped position Clegg’s not just as a nursery — but as a community hub for families.

• Developed family-friendly content and in-store events (“Kids Plant Day,” “Garden with Mom Week,” “Fall Pumpkin Patch Weekends”) encouraging weekend visits.
• Highlighted expert staff — Clegg’s seasoned plant specialists featured in short videos and blogs explaining how to start, plant, and care for gardens successfully.
• Promoted “Beginner-Friendly Gardening” through quick tips, video shorts, and weekend workshops, bridging the gap for new homeowners and those with limited gardening experience.