Boat City USA

Boat City USA is one of Louisiana’s most trusted and established marine and powersports dealerships, proudly serving the Gulf South for over three decades. With locations in Hammond and Henderson, Boat City USA carries leading brands such as Tracker, Ranger, Tahoe, Sun Tracker, Nitro, and Tidewater. They offer full-service sales, trade-ins, financing, and a complete parts and service department — all under one roof. With a loyal customer base and a legacy of community trust, Boat City USA partnered with Partners Marketing Agency to amplify their market presence, modernize their advertising mix, and create high-impact campaigns that drove measurable excitement, engagement, and sales.

Industry

Marine & Outdoor Retail

Engagement

Full-Throttle Marketing: Driving Awareness, Excitement & Sales Through Integrated Campaigns

Case Study

The Ask.

Boat City USA sought to:

  • Develop annual marketing plans that balanced traditional and digital media, maximizing visibility across Louisiana and surrounding markets.
  • Boost brand recognition as the premier destination for new and pre-owned boats, parts, and service.
  • Create seasonal campaigns aligned with boating trends — from spring launches to summer recreation and fall maintenance.
  • Drive in-person showroom visits and online lead generation, ensuring consistent traffic and customer engagement year-round.
  • Utilize both traditional media strength (TV, radio, print) and targeted digital advertising (social media, display, and SEM) to reinforce messaging across multiple touchpoints.
  • Design a signature promotional event that would anchor the annual marketing calendar — something that would capture attention, build local excitement, and connect Boat City USA directly with new customers.

The Solution.

Partners Marketing Agency built and executed a comprehensive, multi-channel annual marketing strategy that positioned Boat City USA as both a community brand and a market leader — connecting with customers across traditional and digital media.

Services

  • Annual Marketing Planning & Strategy
  • Media Buying (TV, Radio, Print, Digital)
  • Campaign Development & Creative Production
  • Event Promotion & Partnership Management
  • Targeted Digital Advertising (Search, Display, Social)
  • Analytics, Tracking & ROI Reporting
  • Community Engagement & Sponsorship Activation
  • Annual Marketing Plan
  • Promotional Giveaway & Added Value
  • Radio Broadcast Promotion
  • TV Promotion
  • Targeted Digital Campaigns.

The agency developed a year-round advertising roadmap that strategically aligned channels and timing:

  • Television – Prime-time and news coverage on WVLA NBC33 and FOX44, featuring Boat
  • City’s promotions, sponsored fishing reports, and outdoor lifestyle segments.
  • Radio – Broadcast partnerships with Guaranty Broadcasting and 100.7 The Tiger, leveraging a strong local listener base of boating, sports, and outdoor enthusiasts.
  • Print & Local Publications – Placement in outdoor, lifestyle, and recreation magazines during key boating seasons.
  • Digital Targeting – Social media campaigns (Facebook, Instagram), targeted display ads, and Google PPC campaigns aimed at active boating enthusiasts, families, and new buyers.
  • Email Marketing – Customer re-engagement campaigns for parts, service, and seasonal promotions.

Each channel complemented the other, creating a seamless brand experience across platforms — ensuring maximum reach and consistent messaging throughout the year.

To anchor the campaign and deliver a powerful community engagement driver, Partners Marketing Agency designed and implemented an Annual Boat Giveaway — one of the most successful promotions in Boat City USA’s history.

2015 Tracker Boat Giveaway — “Win the Summer of a Lifetime” Promotion Overview. Partners coordinated with Guaranty Broadcasting (100.7 The Tiger) and WVLA NBC33 to create a high-visibility, multi-platform promotion that generated thousands of impressions, hundreds of in-person interactions, and strong media value.

Grand Prize: A $30,000–$50,000 Tracker Pontoon Boat from Boat City USA, plus a two-year lease on a 2015 Chevy Silveradoprovided by a local automotive sponsor. Timeline: March 16 – May 23, 2015 (aligned with Bayou Country Superfest weekend, maximizing regional exposure).

Promotional Period: March 16 – May 23, 2015 150 qualified via the “Tiger Cash Word” on-air contest. 25 qualified via online entries through 1007TheTiger.com. 20 qualified through live remote broadcasts — held at Boat City USA and partnering Super Chevy dealerships. 5 qualified during a “Last Chance” live drawing at Walk-On’s (LSU/Burbank).

Grand Finale Event: Held May 23rd at Walk-On’s, during Bayou Country Superfest weekend, hosted by Big D & Bubba. Included a live remote broadcast (10 a.m.–12 noon). Featured a reverse drawing where the last remaining qualifier won the grand prize.

On-Air & Digital Promotion: 188 × :30-second recorded promos (value $27,000). 188 × :15-second live promos (value $13,500). Web & social media promotion value ($1,000). Total Promotional Value: $41,500. Coverage included social media posts, web banners, and video/photo features of the pontoon boat and Silverado across all platforms.

Promotional Period: March 16 – May 23, 2015

On-Air & Digital Integration:

  • Custom Boat City–branded on-air promos (minimum 600 spots).
  • Rotating website banners on NBC33TV.com.
  • Mentions during NBC33 News, including a Sponsored Fishing Report during the 10 PM newscast.
  • Contest graphics displayed during daily programming.
  • News coverage of the giveaway.
  • Inclusion in FOX44’s “The Outdoorsman” segment and 9 PM news coverage.
  • Daily contest posts across station websites and social media.

Following the success of the annual giveaway, Partners Marketing Agency continued to build digital infrastructure and advertising programs that sustained growth throughout the year.

  • Geo-targeted search ads captured buyers searching for “boats near me,” “Tracker boats Louisiana,” “fishing boats for sale,” and “pontoon dealers.”
  • Display retargeting campaigns followed visitors from BoatCityUSA.com, encouraging return visits and lead conversions.
  • Social video and carousel ads showcased inventory highlights and seasonal specials, extending the impact of the Boat Giveaway momentum.

The Results.

Record-breaking community engagement: Over 200 qualifiers, thousands of contest entries, and tens of thousands of campaign impressions. $81,500 in total broadcast promotional value, with additional reach across digital and social channels.

Through strategic planning, cross-platform execution, and community-based promotions, Partners Marketing Agency helped Boat City USA transform its marketing into a dynamic, results-driven engine. By leveraging the strengths of traditional media alongside digital precision targeting, and anchoring the strategy with a high-energy annual boat giveaway, Boat City USA not only elevated brand visibility but also reaffirmed its status as Louisiana’s most trusted name in boating — year after year.

Growth
Strong in-store traffic

Both locations reported increased foot traffic and inquiries during and immediately following the campaign.

Brand Awareness
Heightened brand awareness across the Gulf South

Positioning Boat City USA as a household name synonymous with boating and outdoor fun.

Efficiency
Sustained marketing rhythm

The annual campaign framework continues to guide seasonal promotions and integrated media planning.

OUR WORK

Campaigns that connect and convert. A mix of TV, radio, print, outdoor, and digital—produced and placed to reach real people with real results.

impact over impressions
Tidewater Boat Ad
Tracker Boat Ad
Ranger Boat Ad
Logo
Logo
Video
Video
Video

The Happy Client.

Partners Marketing Agency has done a great job creating an entertaining yet direct commercial message to a broad audience. Steve as consistently produced results through a targeted multi product marketing campaign for years. We strive to remain one of the top 10 Tracker boat dealers worldwide. We recommend Partners Marketing Agency.

O’Neill’s Music logo
Bubba Perrilloux
Owner, Boat City USA
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Office: 225-960-7477‬
Mobile: 225-270-1245

4021 W E Heck Court Unit L2,
Baton Rouge, Louisiana 70816

steve@partnersmarketingagency.com

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