ECOLITE LED

Lighting the Way Forward - A Bright Vision for a Sustainable Future

Ecolite LED is a specialty LED lighting manufacturer and energy solutions company, committed to delivering best-in-class LED technology, design, and performance. They manufacture their LED lights in collaboration with exclusive manufacturing partners in the U.S. and Asia— including one of China’s oldest lighting factories—ensuring high quality, advanced optics, drivers, electronics, and thermal management. They provide factory-direct pricing, an industry-only 10-year non-prorated product warranty, and insured guaranteed energy and maintenance savings.

Ecolite LED believes lighting should transform environments , inspire innovation, and conserve energy for generations to come. Their mission is: “Best in class LED technology and design.” With energy savings, guaranteed returns, friendly financing, and minimal upfront cost, Ecolite empowers commercial, industrial and retrofit customers to upgrade to LED lighting with confidence.

Case Study

The Ask.

Ecolite LED approached a strategic goal of elevating its brand identity beyond technical specification-based sales. While already offering top tier LED products and robust savings programs, they aimed to:

  • Position themselves not just as a fixture supplier, but as a lighting solutions partner that delivers design, performance, and sustainability.
  • Expand visibility and awareness of their unique value propositions—such as the 10-year non- prorated warranty, the insurance-backed savings guarantee, and financing that enables positive cashflow from day one.
  • Drive digital discoverability for audiences searching for energy-efficient lighting solutions, and support trade, retrofit and industrial segments more effectively.
  • Refresh their brand message to reflect their innovation, manufacturing expertise, and commitments to sustainability, performance and design.

Services

  • Brand Development & Strategic Positioning
  • Website Design, Content & SEO/SEM Optimization
  • Digital Marketing & Social Media Campaigns
  • Print / Trade Publication Advertising
  • Event/Trade-Show Marketing Support
  • Creative Asset Production (Imagery, Video, Collateral)
  • Sales Enablement & Lead-Generation Tools

The Solution.

Working closely with Partners Marketing Agency, Ecolite LED developed and deployed a holistic marketing strategy that brought the brand’s technical strengths, visual identity and customer-value propositions into sharper focus.

  • Brand Refresh & Messaging
  • Website Redesign & Optimization
  • Multi-Channel Marketing Execution
  • Lead-Generation & Sales Enablement
  • Continuous Performance & Assurance Messaging

Partners updated the messaging framework to highlight not only “LED fixtures” but the full lighting solution experience : design, custom manufacturing, quality assurance, financing and savings guarantee.

This included emphasizing Ecolite’s claim of “industry’s only 10-year non-prorated product warranty” and “insured guaranteed savings,” which differentiate the brand in a competitive market.

A redesigned Ecolite LED website showcased their product catalogs (Commercial Lighting, Industrial Lighting), their financing options, project portfolio and warranty information in a clean, professional format.

SEO and SEM efforts were integrated to capture search tra ffi c around terms like “LED retro financing”, “10-year LED warranty”, “industrial LED manufacturer USA / Asia partnership”, etc.

  • Digital & Social Media Campaigns : Educative content focused on why LED, benefits of financing, case-studies of successful installations, and Ecolite’s manufacturing story—reinforcing the brand’s engineering and design credibility.
  • Print, Trade & Event Marketing: Targeted industrial and commercial trade-publications, lighting and energy-industry trade shows, reinforced the message of “manufactured by leaders, backed by insurers” to a professional audience.
  • Creative & Visual Assets: High quality imagery and storytelling highlighted Ecolite’s innovations, manufacturing heritage, and guarantee programs.

Marketing efforts were aligned with sales work flows: downloadable catalogs, project quote tools, financing calculators and contact-us call-to-actions designed to capture high-intent leads and convert them.

Because Ecolite’s promise goes beyond product to project performance (via the insured guaranteed savings), Partners included messaging and proof-points around “investment- grade savings and benefits analysis”, “insured by a global underwriter”, and “positive cash flow from day one”

The Results.

By pairing Ecolite LED’s engineering strength with Partners Marketing Agency’s go-to-market execution, the brand moved from “fixture supplier” to a full-service lighting solutions provider—driving stronger digital engagement, higher-quality demand, and faster, more confident buying decisions.

  • Ecolite’s brand presence was elevated from fixture supplier to full-service lighting solutions provider—recognized for innovation, industry-leading warranty and financial confidence.
  • Online engagement increased: the website redesign and SEO/SEM efforts improved discoverability of the brand’s unique value propositions (warranty, insured savings, financing).
  • The marketing message resonated with target segments—commercial real-estate, industrial facilities, retrofit initiatives—boosting lead quality and sales pipeline velocity.
  • The strategic shift enabled Ecolite to further differentiate in a crowded lighting market by aligning deep technical manufacturing capability with customer-centric value (design, performance, finance, warranty).
  • Sales teams reported that prospects responded strongly to the storyline of “10-year non- prorated warranty + insured savings + positive cash flow financing” as a compelling reason to specify Ecolite over lower-cost competitors.

OUR WORK

Campaigns that connect and convert. A mix of digital marketing, website design, SEO/SEM optimization, and print advertising—produced and placed to reach real people with real results.

impact over impressions
Logo
Warranty
Merch
Product Catalog
Outdoor Ad
Outdoor Ad
Outdoor Ad
Outdoor Ad
Print Ad
Product Catalog
Print Ad

The Happy Client.

Partners Marketing Agency played a pivotal role in elevating Ecolite LED’s brand from a fixture manufacturer to a trusted, full-service lighting solutions provider. Their strategic brand refresh, website redesign, and targeted digital campaigns helped us clearly communicate our industry-leading advantages—our 10-year non-prorated warranty, insured guaranteed savings, and financing that delivers positive cash flow from day one. Thanks to their expertise, our visibility, lead quality, and sales momentum have all strengthened, making Partners an invaluable ally in our growth.

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