For each brand, Partners Marketing Agency created tailored digital experiences:

• Ichiban: A premium website showcasing the refined dining environment, hand-crafted sushi, hibachi and upscale finishes (“sultry dark wood, polished metals and luxurious finishes”).
• Boru Ramen: A mobile-first site communicating fresh in-house noodles, authentic Tokyo- style ramen, and online ordering for take-out or dine-in.
• Sweet Society: A vibrant web presence focused on dessert visuals, location postings and social media integration.
• MoMo Tea: Engaging site and menus showcasing over 20 drink options, mochi donuts, Korean hot dogs and boba culture.
• Across all sites: SEO optimization to ensure each brand ranks for relevant search terms (e.g., “Japanese dining Baton Rouge”, “ramen Baton Rouge”, “desserts Baton Rouge”, “bubble tea Baton Rouge”). Analytics dashboards were set up to track user traffic, online orders, reservations and campaign conversion metrics.

Partners instituted an annual promotional calendar for each concept:

• Spring “fresh start” campaigns: Ichiban launched new sushi roll collections, Boru introduced lighter bowls, Sweet Society featured new seasonal dessert flavors, MoMo Tea promoted fruit teas and “after-school treats”.
• Summer “family & fun” promotions: Boru and MoMo Tea led “dinner + dessert” combos for families; Sweet Society ran photo-worthy dessert offers; Ichiban featured family-style hibachi experiences with call-to-action “Book your table tonight”.
• Fall and holiday events: Ichiban and Boru created special menu items for holiday parties; Sweet Society off ered limited-edition flavors; MoMo Tea ran bubble tea holiday gift cards and social giveaways.
• Each campaign incorporated clear CTAs such as “Reserve now”, “Order online”, “Share your dessert with #SweetSocietyBR”, “Bring the family before the game”, and “Try our new roll this week”.
• Seasonal visuals were coordinated across the websites, social media, in-restaurant signage and print media to ensure consistency and recognition across channels.

To broaden reach beyond digital, Partners Marketing Agency deployed traditional media planning and buys:

• Radio & local personality tie-ins: Spots aired on Baton Rouge stations targeting family decision-makers (parents, homeowners) with messages such as “Looking for a fun kid- friendly dinner? Bring your crew to Boru and try the Wong Wings”.
• TV spots and cable advertising : Short commercials featured the ambiance of Ichiban (luxury Japanese dining), the energy of Boru (ramen bowls being crafted), the fun of Sweet Society (dessert shots) and the trendiness of MoMo Tea (bubble tea and mochi donuts).
• Print & lifestyle magazine placements: Ads and advertorials in local dining and lifestyle publications reinforced each brand’s “best of” status and supported the seasonal campaigns. • Each traditional media asset included a digital call-to-action (e.g., “Visit BORURamenBR.com for online ordering” or “Follow @SweetSocietyBR for new fl avors”), creating a bridge between broadcast and digital engagement and enabling tracking of conversions from traditional to digital.

Partners Marketing Agency managed ongoing engagement and brand operations across the portfolio:

• Created uniform asset libraries (photography, video, social templates) for each restaurant to streamline campaign production and ensure visual brand consistency.
• Implemented monthly performance reviews : comparing metrics (web tra ffi c, online orders, social engagement, store foot-tra ffi c) across brands and against seasonal expectations.
• Led cross-brand synergy programs : example – patrons dining at Ichiban received a dessert voucher for Sweet Society; MoMo Tea promoted “after-dinner bubble tea treat” tied to a visit at Boru.
• Developed family-friendly promotions and events : Kids-eat-free nights at Boru, Saturday dessert workshops at Sweet Society, “mom & me bubble tea” afternoons at MoMo Tea, and couples / celebration nights at Ichiban. These programs deepened engagement with families, new homeowners and younger adults—key target segments for the group.
• Ensured refresh cadence : Seasonal menus, campaign visuals, social media themes and in- store signage were refreshed quarterly to keep each brand feeling timely, vibrant and relevant.