The Ask.

O’Neill’s Music, a long-standing South Louisiana retailer, wanted to strengthen its brand identity beyond price-based advertising. The goal was to create marketing that connected emotionally with musicians and families, increasing sales, boosting engagement, and modernizing their presence across traditional and digital channels.

The Solution.

Partners Marketing Agency developed a multi-channel brand marketing campaign built on emotional storytelling and local visibility. The strategy combined television, print, billboard, and targeted digital / social media advertising to reach a broader audience while refining O’Neill’s brand message.

We optimized their SEO and SEM to improve discoverability online and produced educational and seasonal campaigns, including their now signature annual blowout sale, which became a powerful recurring driver of traffic and revenue. Each message was tailored to inspire curiosity and connection rather than compete on price, positioning O’Neill’s Music as the region’s go-to destination for quality instruments and expertise.

The Results.

Through a consistent blend of television, digital, and print, O’Neill’s Music transformed its advertising from transactional to aspirational, strengthening customer loyalty and expanding its market share across South Louisiana.