100.7 FM The Tiger

Guaranty Broadcasting is a Baton Rouge–based media company operating leading radio brands, including WTGE-FM (Country) and 107.3-FM (News/Talk). Known for market-driving personalities and community presence, the cluster connects advertisers with loyal local audiences across on-air and digital touchpoints.

Industry

Broadcast Radio & Local Media

Market

Baton Rouge, Louisiana

Case Study

The Ask.

Elevate ratings and advertiser demand for WTGE-FM while launching a creative push for 107.3-FM to broaden appeal among women—all while keeping production costs efficient and aligning creative with each station’s brand voice.

The Solution.

We built a targeted brand campaign on Television and Radio. For WTGE-FM, we produced a high-energy TV/radio spot package that distilled the station’s modern Country identity, music, personalities, and lifestyle, into quick, memorable scenes and hooks.

For 107.3-FM, we developed a messaging framework aimed at time-pressed female listeners: opinionated, news-forward content delivered with accessible, appointment-worthy segments. Media was dayparted for commute and mid-day reach, and creative variations were tested to maximize recall and tune-in.

Services

  • TV advertising
  • Radio advertising
  • Media planning and buying
  • Creative development and scripting
  • Audio and video production
  • Audience research and targeting
  • Daypart strategy and scheduling
  • Brand strategy for broadcast media
  • Attribution, conversion tracking, and analytics
  • Ratings optimization & campaign reporting

The Results.

Ratings and market visibility improved, female audience share grew for 107.3-FM, and the cluster achieved stronger advertiser outcomes with lean, cost-effective production.

Growth
50 %
Average Increase in Sales

Growth in ad revenue driven by higher tune-in

Efficiency
86 %
Reduction in Marketing Costs

Lower production and placement waste

Returns
75 %
Increase in Profit Margins

Better yield per rating point and campaign ROI

OUR WORK

Campaigns that connect and convert. A mix of TV, radio, print, outdoor, and digital—produced and placed to reach real people with real results.

impact over impressions
Video
Video
Video
Video
Video

The Happy Client.

Partners Marketing did a great job capturing the essence of our premiere Country radio station WTGE-FM. Keeping production costs low while creating a high energy spot that captured prospective listeners was key. Partners also dug deep and created a commercial group for our talk radio station 107.3-FM. The goal was to attract women to a predominant male audience. Busy schedules and news worthy opinions were featured and listeners rescinded. Our ratings increased due to this marketing strategy. Partners Marketing did a very effective job with our marketing project.

O’Neill’s Music logo
Gordy Rush
GM Guaranty Broadcasting, 100.7 FM The Tiger
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4021 W E Heck Court Unit L2,
Baton Rouge, Louisiana 70816

steve@partnersmarketingagency.com

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